Case studies : Performance overview

The Problem: Sales were down.

The Solution: We have worked on their digital presence.

The Problem: struggling to generate consistent, high-quality leads on daily basis.

The Solution: developed and implemented a complete Meta ad set up from scratch, focusing on attracting more relevant leads

Performance Metrics: Total Amount Spent: ₹37,288.00 | Total Leads Generated: 4,557 | Link Clicks: 10,099 | Cost Per Lead: ₹8.18

The Problem: struggling to get quality leads through Meta .

The Solution: we set up and launched a Snapchat ad campaign from scratch tailored to the client’s business goals, and target audience .

Performance Metrics: Total Amount Spent: ₹2,70,474.14 | Total Leads Generated: 21,044 | Cost Per Lead: ₹12.85

The Problem: The client relied on manual, time-consuming outreach, which made lead flow inconsistent and impossible to forecast.

The Solution: Shifted to an automated lead-capture funnel using native Snapchat forms to ensure a predictable and steady stream of leads.

Performance Metrics: Total Amount Spent: ₹1,87,349.67 | Total Leads Generated: 15,608 | Cost Per Lead: ₹12.16

The Problem: Experienced high acquisition costs from previous campaigns that were negatively impacting the business's profit margins.

The Solution: Overhauled the creative hooks to focus on a direct value proposition, which successfully lowered the cost per lead to a sustainable level.

Performance Metrics: Total Amount Spent: ₹1,77,361.12 | Total Leads Generated: 14,412 | Cost Per Lead: ₹12.31

The Problem: The business required highly specific, high-intent female leads, but general ad targeting was attracting irrelevant traffic.

The Solution: Refined ad creative and audience targeting parameters to resonate exclusively with the female demographic, ensuring lead quality met the business requirement.

Performance Metrics: Total Amount Spent: ₹1,20,650.19 | Total Leads Generated: 9,476 | Cost Per Lead: ₹12.73

The Problem: Faced high market competition where ads were frequently getting lost in the noise, resulting in expensive, low-quality clicks.

The Solution: Utilized high-impact vertical video assets to improve brand recall and Click-Through Rate (CTR), maintaining efficiency despite saturation.

Performance Metrics: Total Amount Spent: ₹1,18,292.32 | Total Leads Generated: 9,303 | Cost Per Lead: ₹12.72

The Problem: Needed massive, consistent lead volume to sustain a large, high-capacity sales team.

The Solution: Applied an aggressive scaling strategy to the top-performing ad sets, ensuring the sales team had a continuous, high-volume pipeline.

Performance Metrics: Total Amount Spent: ₹1,15,371.19 | Total Leads Generated: 9,351 | Cost Per Lead: ₹12.34

The Problem: Struggled with the instability of organic lead generation and cold DMs, which were not scalable for the business.

The Solution: Transitioned the business to a paid Snapchat acquisition model, which provided a reliable, measurable, and daily count of new leads.

Performance Metrics: Total Amount Spent: ₹84,451.00 | Total Leads Generated: 7,121 | Cost Per Lead: ₹11.86

The Problem: Had consistent traffic but suffered from low conversion rates, meaning the advertising budget was being wasted on non-converting users.

The Solution: Streamlined the lead form fields to reduce user friction, immediately improving the conversion of traffic into actual leads.

Performance Metrics: Total Amount Spent: ₹67,372.55 | Total Leads Generated: 5,133 | Cost Per Lead: ₹13.13

The Problem: Suffered from budget wastage due to broad targeting that reached users with no genuine interest in the product.

The Solution: Implemented a rigorous audience exclusion strategy to remove low-intent segments, focusing the budget only on high-performing users.

Performance Metrics: Total Amount Spent: ₹56,386.45 | Total Leads Generated: 4,619 | Cost Per Lead: ₹12.21

The Problem: Wanted to test a specific micro-niche for his business but was concerned that the acquisition costs would be too high to be profitable.

The Solution: Used granular, interest-based targeting to isolate the niche, achieving a highly efficient acquisition cost.

Performance Metrics: Total Amount Spent: ₹29,308.93 | Total Leads Generated: 2,759 | Cost Per Lead: ₹10.62

The Problem: Client was not able to call every lead so he needed leads directly on WhatsApp.

The Solution: we have done the Snapchat ad set up to get leads directly on WhatsApp.